|The International Square Dance Magazine|
AMERICAN CALLERS' ASSOC. VIEWPOINTS
Positive and Optimistic Strategy
The American Callers’ Association in its attempt to be of service to all callers, dancers, and associations provided current, timely, and effective information on new dancer recruitment for most of the years 2000 to 2015. The American Callers Association appreciates the positive comments, encouragement to continue, and contributions from callers and dancers all over the country and from abroad to continue the ACA initiatives. The American Callers Association will continue to provide information that will help the square dance community recruit, retain and retrieve square dancers as well as encourage the dancers to speak out on the cumbersome dance programs.
Marketing theory states that
“effective square dancing membership campaigns
depend on the club members and club callers of
every club in square dancing to proactively get
out the word.”
National Caller Associations, National Dancer Associations’ and National Festival Associations are devoting significant time and resources to membership efforts on the national level. Despite these efforts, square dancing can only grow when we as square dancers and square dance callers tell our non-dancing friends, acquaintances, strangers about the benefits and fun of square dancing. Square dancing is a local activity. No national advertisement campaign, no matter how well designed, can do more than supplement local square dancers, club callers and clubs’ personal efforts.
It is up to each one of us to inform non-dancers about the fun of square dancing and invite them to visit a dance or an open house. We as square dancers and callers have much in which to take pride. How many other social organizations have been providing fun, friendship, and exercise for the past 50 years? No other social organization has dedicated its efforts to such a global combination of fun, friendship, and health.
We have clubs in all 50 states, the District of Columbia and non-English speaking foreign countries: such as Taiwan, Republic of China, Japan, Germany, and Sweden as well as in the United Kingdom, Australia, and New Zealand. Square dancing provides fun and benefits to a worldwide population. Despite the efforts of the national organizations like the American Callers’ Association to tell the world about square dancing and to assure square dancing’s place in the future, the real word must come from the “family” of square dancing, which is the club members and club callers. These are the people who made square dancing grow, and they can reverse the steep decline in the number of dancers, clubs and callers.
Square dancing offers a path of adding new quality life benefits to each person who starts square dance lessons. Square dancers do this in a setting of fellowship, friendship and fun, filled with excellent exercise and health benefits. In a fragmented society, square dancing offers connectedness, friendship and fun.
Clearly we have much to be proud of. If dancers and callers do not share the story of square dancing with non-dancers, they will never know, and all of these wonderful benefits will be denied to them.
Take the time to show the banner and communicate the benefits of square dancing. You will find that they will want to join you in this marvelous and healthy activity.
Moral of the story: If you ask them, they will come. If you bond with someone’s head, you will enjoy them for a little while. If you bond with someone’s heart and you enjoy them for a lifetime. If we want to recruit and retain square dancers, bond with them in friendship and make them feel wanted and welcome, and they will stay a lifetime.
Any individual, club, caller, or association who wishes to communicate his/her opinions on this subject is encouraged to contact the American Callers’ Association at Loulet@aol.com or Dr. Patrick Demerath at email@example.com. Please visit our website and newsletters at www.AmericanCallers.com/news.
Until Next Time, Happy Dancing!
|Fun set to music!|